(Heads up! Full 2025 data isn’t fully out yet—some numbers are smart guesses based on trends!)
- Kweichow Moutai
- 2025 Predicted Sales: ¥190B (~9% growth YoY—they’re killing it!)
- Flagship Product: Feitian Moutai (53% vol)
- Lowdown: The OG of Chinese Baijiu! Feitian uses the classic “12987” Kunsha process with local sticky sorghum, and it’s got that bold, nutty “sauce” flavor everyone raves about. In 2025, they’re cutting production by 900 tons to keep it exclusive—now it’s selling for ¥2,300–2,500 a bottle, perfect for fancy banquets or collectors. Oh, and their Moutai 1935 ($700 range) blew up, pulling in ¥12B in sales—total dark horse move!
- Wuliangye
- 2025 Predicted Sales: ¥100B (~11% growth YoY)
- Flagship Product: Classic Wuliangye Series (52%vol)
- Lowdown: In 2024, they dropped the upgraded Classic Wuliangye line—prices from ¥800 to ¥3,000, aiming for that premium “smooth and rich” vibe. But their bread and butter is still the 8th-gen Puwu, selling over ¥60B a year—you’ll see it at every business dinner. And get this: their low-alcohol (39%vol) stuff is booming with younger drinkers, up 25% in 2025!
- Shanxi Fenjiu
- 2025 Predicted Sales: ¥40B (~17.6% growth—fastest riser here!)
- Flagship Product: Qinghua Fenjiu 26·Fuxing (53%vol)
- Lowdown: Dropped late 2024, this fills the gap between their mid-range and premium lines. Made with “summer yeast, winter fermentation” (trust me, it’s a big deal!), it’s crisp, fresh, and apple-y—great for business gifts. But don’t sleep on Huanggai Bofen (53%vol)—their budget hero, pulling in ¥9B a year. Cheap, cheerful, and everywhere.
- Luzhou Laojiao
- 2025 Predicted Sales: ¥34B (~9% growth)
- Flagship Product: Guojiao 1573 Dragon Zodiac Edition (52%vol)
- Lowdown: Released for Chinese New Year 2025, this 限量版 sold out in 10 minutes at ¥2,999—and scalpers are flipping it for ¥4,500! Collectors went nuts. Meanwhile, their 30-year Cellar Age line for corporate buyers grew 70% YoY—biz folks love the heritage story.
- Yanghe Co., Ltd.
- 2025 Predicted Sales: ¥36B (~24.7% growth—hello, rocket ship!)
- Flagship Product: Mengzhilan Handmade Class 10-Year (52%vol)
- Lowdown: Upgraded in 2024, this is their “luxury flex”—aged 10+ years in their best wine zone, super smooth and creamy. But their workhorse is Haizhilan (42%vol), selling ¥10B+ a year—family BBQs, casual nights out, you name it. The “soft sip” trend is real.
- Gujing Gongjiu
- 2025 Predicted Sales: ¥23.578B (same as 2024)
- Flagship Product: Yearly Original Paste Chinese New Year Edition (50%vol)
- Lowdown: Festive AF—red packaging, snake zodiac design, perfect for family reunions or gifting clients. But their money-maker is the 20-Year Original Paste (50%vol), pulling in 70% of sales. Steady, reliable, and loved in Anhui.
- Xijiu
- 2025 Predicted Sales: ¥22B (holding steady from 2024)
- Flagship Product: Xijiu Cellar Aged 1988 (2025 Edition, 53%vol)
- Lowdown: They aged the base 酒 for 8 years now, so it’s richer, smokier, and ready for business meetings. Riding the Moutai coattails, they’re staying strong even as “sauce flavor fever” cools down. Solid pick for mid-premium meals.
- Langjiu
- 2025 Predicted Sales: ¥20B (same as 2024)
- Flagship Product: 5th Gen Honghualang 10 (53%vol)
- Lowdown: Upgraded in 2024 with 5+ years of aging and 15-year “cave-aged” blend—tastes like liquid velvet. Qinghualang (53%vol) is their premium play, selling ¥8B a year, shouting “We’re one of China’s top two sauce brands!” loud and proud.
- Jiannanchun
- 2025 Predicted Sales: ¥20B (~14.3% growth)
- Flagship Product: Royal Jiannanchun (52%vol)
- Lowdown: Dropped in 2024, this ¥1,500+ bottle plays up Tang Dynasty history—cool story, fancy packaging. But their real star is Crystal Sword (52%vol), selling ¥16B a year. Wedding banquets, graduation parties—if there’s a celebration, it’s probably on the table.
- Jinshiyuan
- 2025 Predicted Sales: ¥12B (~7.7% drop—tough year)
- Flagship Product: Guoyuan 2049 (42%vol)
- Lowdown: Their new “drink slow, sober fast” pitch is hitting with millennials. But their bread and butter is still Guoyuan Duikai (42%vol), dominating 60% of wedding sales. Pinky promise, it’s at every reception in Jiangsu.